
From April 8 to 10, the annual global event for the entertainment and leisure industry — DEAL 2025 — was successfully held at the Dubai World Trade Centre. With the theme “Tech-Driven Innovation Reshaping Entertainment,” the expo brought together industry leaders to shape the future of entertainment.
Sparking Innovation, Driving Industry Forward

Sindrax Technology participated in this grand event with cutting-edge immersive interactive technology and professional industry solutions. It showcases the innovative achievements in interactive entertainment created by Sindrax, driven by its excellent in technology applications, product craftsmanship, experience enhancement, and global services.



During the exhibition, the visitors witnessed the diverse expressions of interactive entertainment innovation — novel amusement facilities, advanced technology applications, and unique operational management solutions. In the context of the industry's development towards intelligence and globalization, the core trend that has attracted significant attention:
Tech-Driven Experience Upgrades:
The growing use of VR, AR, MR, and XR is taking immersive entertainment to the next level, creating more interactive and engaging experiences for visitors.
Expanded and Diversified Experiences:
Amusement attractions are becoming more varied by adding educational elements, partnering with popular IPs, and working across industries like film and tech. These experiences now extend into socializing, group fun, trendy play, and sports scenes.
Stronger Market Demands:
With tourism rebounding and markets expanding into new regions, the industry faces tougher competition. This calls for better coordination from product development to guest services across the entire value chain.



Sindrax International team engaged with industry professionals to explore the latest global trends and jointly capture the upward trajectory of the amusement industry, driven by surging demand for immersive entertainment, shifting demographics, rising incomes, and steady investment in tourism.



SINDRAX TECH are dedicated to providing interactive multimedia products for children and teenagers. With cutting edge interactive technologies and innovative concepts, we design and develop digital products which transforms traditional spaces into immersive play and learning areas.
Through in-depth exchanges with professionals from around the world, we received significant attention and recognition, as well as valuable latest information and innovative suggestions.

“Follow Industry Trends, Drive Continuous Innovation”.
Sindrax Technology will bring more products and solutions that align with industry trends to global customers. We look forward to collaborating with partners worldwide to create more joyful moments and contribute greater strength to the global amusement industry.