AI + XR for the Next Generation of Interactive Entertainment

Sindrax develops AI + XR interactive entertainment products and solutions for location-based entertainment (LBE) venues worldwide.

Founded in Singapore in 2011, we create active, immersive, social and wearable-free experiences, with family entertainment centers (FECs) as our primary customer focus.

SINDRAX at a Glance

2011
Founded in Singapore
50+
Countries & Regions
10,000+
Locations Worldwide
15+ Years
Technology & Entertainment Experience

Technology That Connects Physical and Digital Play

Core Technologies: AI, computer vision, real-time motion tracking, interactive content and XR.
Responsive Interaction: Connect physical movement with digital content for natural, immersive and social play.
Diverse Product Portfolio: Interactive projection games for kids and teens, AI-powered multiplayer attractions, interactive sports and personalized party experiences.

Built for Location-Based Entertainment

Family Entertainment Centers (FECs) & Indoor Playgrounds: Interactive play areas, group entertainment and birthday parties.
Trampoline & Adventure Parks: Motion-based games, interactive sports and physical challenges.
Social Entertainment Venues: Multiplayer competition and shared entertainment.

Interactive Experiences Beyond Core LBE Venues

Hospitality & Retail: Interactive play in hotels, resorts, malls and retail spaces.
Food & Beverage: Selected products for family dining, kids’ zones and party areas.
Preschools: Selected age-appropriate projection and movement-based activities.

AI for Fun

More Than Efficiency: Use AI to create new ways for people to play, move and connect.
More Responsive Experiences: Explore how AI and XR can make entertainment more natural, personalized and engaging.
Real-World Connection: Put shared enjoyment and interaction between people at the heart of digital entertainment.

Designed for Real-World Venue Operations

Intuitive Participation: Prioritize natural, wearable-free interaction that makes gameplay easy to understand.
Flexible Deployment: Offer product and display options for different venue layouts, audiences and operating conditions.
Evolving Content: Develop new games, themes and interactive content, with update options specific to each product.
Practical Management: Build product-specific controls, content tools and workflows around everyday venue operations.

Experienced, Multidisciplinary Team

Academic & Research Backgrounds: Team members bring experience from institutions including Zhejiang University, the Chinese Academy of Sciences and Nanyang Technological University.
Engineering & Experience Design: Expertise across AI, computer vision, XR, human-computer interaction, education, physical activity, cognitive science and game design.
Venture Capital Backing: Backed by leading venture capital investors, with continued investment in technology, original content and product development.