Sindrax Technology, the hi-tech company providing interactive multimedia products for children aged 2 – 8 years old, solves problems in running indoor play spaces with its gamified solution.
Indoor children playgrounds have become increasingly popular in recent years. Many indoor playgrounds have turned their attention to Animation IPs, and they have incorporated some well-known Animation IP characters into the Interactive indoor playground scenes, making the IPs more derivative, diverse and figurative. In addition to children indoor playgrounds, the IPs’ application has been extended to education, retail and other areas. Besides, many children playground projects in the market are enriching the theme and space by introducing animation IPs. This innovation in the interactive children playground design has formed a new trend of “IP + business”.
Animated Indoor playground “Animation IP + business” Model Three Advantages:
1. Brand competitiveness: “Animation IP + Business” model has many competitive advantages. From an IP perspective, the animation IP itself has a huge customer base. For example, Disney takes animation brand as the core competitiveness. Disneyland is a huge theme park based on the derivation and expansion of the industrial chain from animation brand. Disney’s operating businesses include five major areas of film production, theme parks, online media, consumer products, and interactive multimedia. These expanded derivatives have a large market size.
2. The big trend: the successful international brand IP image is a household name and is deeply remembered by children. A successful animationwork will influence the memory and will be the guidance of the next generation. For the image of animation “IP + Business” model is the necessary node for businesses like children playground, FEC, Children Museum and Theme Park to follow the trend. The model is the “catalyst” and “focus” of the children play business. The introduction of the “IP + Business” model for children play areas plays a essential role in the development of interactive children play areas.
3. Emotional needs: In the age ofInternet, children indoor playgrounds have to keep up with the times. Customers in new age are looking for new experiences from children entertainment programs. The value of the theme in a children playground also lies in the fact that it meets the emotional needs of the customer The reason kids come to IP themed playgrounds is no longer just to play with the entertainment equipments, but also to interact with the Animation characters that they adore.
Case Study of IP Themed Interactive Children Playground Design
1. Alpha Land
ALPHA has many well-known Animation characters like Superwings and Backkom Bear. At the end of 2017 the IP Themed children interactive playground – Alpha Land was built. It is dedicated to creating a high-end interactive children playground by adding IP themed restaurants, new retail products, theatrical activities and other new forms of business within the amusement space of restored animation content.
2. The Oddbods Themed Interactive Drawing Game
In 2018, Sindrax launched a strategic partnership with the Oddbods to get its IP license! Sindrax combines the image and story line of the Oddbods into its featured product – Magic Brush Interactive Sketch Book to launch a new theme! Children can doodle on a virtual sketch book in the big touch-screen, and doodled character will be projected to a large projection wall to come ‘alive’. There will be introduction of each character once doodle is finished, children can even interact with the characters on the big screen like feeding the characters by doodling an ice cream or other elements.
3. The Octonauts themed indoor playground
The well-known BBC Animation – “The Octonauts”, has many themed indoor playgrounds in China. The combination of fun-filled science knowledge and exciting activities in the animation, along with the IP effect of the animation itself, has brought the playgrounds a lot of popularity.
Sindrax interactive display system empower children playground
Sindrax is in collaboration with several world famous Animation IPs to empower children playgrounds to offer an immersive innovative and interactive experience.