The Beginning of a New Era
SINDRAX officially unveils its upgraded brand identity.
The new logo now features “AI Interactive Fun”, symbolizing our transition into an era of AI-powered Interactive and Immersive Entertainment.
For SINDRAX, AI is more than innovation — it is the core engine driving the evolution of our digital intelligent interactive products.
It makes our experiences smarter, more dynamic, and brings our vision of empowering joyful growth through technology to life.
How AI Empowers Our Experiences
At SINDRAX, AI is deeply integrated across every stage of our innovation system — from concept to experience:
- AI + Content Creation: enhances efficiency in R&D and generates diverse interactive materials for ever-refreshing experiences.
- AI + Interaction Feedback: uses intelligent algorithms to capture real-world details and deliver real-time & natural experiences.
- AI + Operation Management: enables data-driven decisions that optimize operations and improve user experience.
- AI + Creative Sharing: supports AI-generated photos and UGC interaction, extending digital and social value beyond the venue.
Our Vision Ahead
At SINDRAX, we uphold the philosophy of leveraging emerging technologies and innovative thinking to design and develop digital intelligent interactive products tailored to global kids and teens.
Looking ahead, we will continue to explore the integration of AI with XR technologies, driving innovation and focusing on user experience to build the world’s leading intelligent and immersive interactive entertainment experience.
